Chevrolet Continues to Support Breast Cancer Fight

Chevrolet and General Motors employees, dealers and customers are again uniting against breast cancer, hoping to exceed the nearly $1.1 million raised by the American Cancer Society in 2011 through Chevrolet’s nationwide grassroots support of Making Strides Against Breast Cancer walks and other activities.

This October’s events include employee- and dealership-sponsored fund-raising walks; a Chevrolet Certified Service matching rebate contribution program; appearances by a specially themed pink Camaro SS pace car and USAC National Midget Car; and test-drive contributions at selected Southern Women’s Shows. Additional Chevrolet activities will be announced in October.

The towers of GM’s Renaissance Center world headquarters in Detroit will once again be lit with bands of pink to commemorate Breast Cancer Awareness Month.

Even the all-new Chevrolet Spark will join in the fight. A special “Pink Out” Spark is designed to honor breast cancer survivors and supporters. It wears a production Techno Pink exterior finish and is embellished with custom pink elements inside and out. The “Pink Out” Spark will visit selected community walks throughout the month.

Last year with Chevrolet’s support, the American Cancer Society raised $1,079,633 in contributions to Making Strides Against Breast Cancer. The money helps fund research, wellness and breast cancer awareness education, and support for breast cancer patients and their families.

“The generosity of our employees, dealers and customers shows how everyday heroes can unite to make a difference in eradicating a disease impacting 1.5 million people,” said Don Johnson, vice president, Chevrolet Sales and Service. “For the second year, we are committed to support the American Cancer Society in continuing its fight for more birthdays.”

Johnson will lead Chevrolet’s involvement in Detroit’s Making Strides Against Breast Cancer walk that begins at 9 a.m. Oct. 13 in downtown Detroit.

“The American Cancer Society is thrilled to have the support of Chevrolet and General Motors nationwide to help us lead the fight against breast cancer,” said Jill Elder, vice president, American Cancer Society, Great Lakes Division. “One in every two women newly diagnosed with breast cancer reaches out to the American Cancer Society for support. The contributions of General Motors and Chevrolet help make it possible to do the most for people with breast cancer today and enable us to continue the great work we’re doing to find cures to end the disease tomorrow.”

Courtesy of media.gm.com