Chevrolet passenger cars are winning over consumers with their quality – the Malibu was the highest-performing midsize car in the 2012 J.D. Power and Associates Initial Quality StudySM.
The Silverado HD, Avalanche and Tahoe were also among the top 3 in their respective segments and the Chevrolet brand turned in its best-ever performance in the study with an overall improvement of 8 percent.
“To have the Malibu recognized by our customers as segment leading in J.D. Power’s Initial Quality Study means a lot to us as their satisfaction is a top priority,” said Chris Perry, vice president of Chevrolet Marketing. “We will continue to listen and learn from our customers so we can improve quality even faster on all cars and trucks that wear the Chevrolet bowtie.”
The 2012 IQS is based on responses from more than 74,000 purchasers and lessees of new 2012 model year vehicles surveyed at 90 days of ownership. The study includes a 228-question survey designed to provide manufacturers with information they can use to quickly identify problems and drive improvement.
Chevrolet’s commitment to quality and steady introduction of new, fuel-efficient products with the technology and features that more customers want helped the brand achieve record first quarter 2012 global sales of 1.18 million vehicles. In the last two calendar years, Chevrolet has grown faster than other high-volume global brands.
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